We recommend downloading your digital download purchases on your computer when connected to WiFi. However, since iOS 11 (2017), Apple mobile devices (i.e. iPad, iPhone, iPod) can download and save MP4 files as well. Here’s how:
After purchase, you will receive an email confirmation with your download link. If you touch that link from a mobile device, the video/MP4 file will load into your browser and begin playing (i.e. streaming) the content. However, the MP4 video download files you are purchasing are not intended to be viewed as a video stream (e.g. YouTube) but instead need to be downloaded and saved on your computer or device for later viewing.
In order to download your purchase to an iOS device, you need to use Safari on iOS/iPadOS, etc. If the email download link loads “full screen” in Safari, exit full screen and touch the “Share” icon, then scroll to “Save to Files” and navigate to the folder where you would like to save the file. Once downloaded and saved, open the native iOS “Files” app (which is installed on every iOS device by default) to locate and view your file in the location that you saved it. Screenshots below: